Following the recent ABTA crackdown on six high profile travel agents, three of which have been left facing hefty fines, Peter Hilton, MD of Click with Technology has called for Tour Operators to improve the quality of data in their availability files.
ABTA are unfairly penalising travel retailers for pricing discrepancies, when the root cause of the problem stems from misleading pricing files coming from the supplier. These suppliers are losing out to new emerging suppliers who are now supplying correct pricing and availability in real time through XML links.
“Travel retailers will continue to be penalised if they cannot find a solution to the pricing problem. Through our website pricing mechanism, our clients have been able to account for misleading supplier pricing and adjust their pricing themselves to reflect the true cost to the consumer.” Peter Hilton, CWT MD
About Click with Technology
Click with Technology is a progressive and cutting-edge provider of design, development and marketing solutions for an increasing portfolio of online travel companies. Specialising in dynamic packaging and eCommerce solutions, CWT offer a range of services to the travel industry, which include; professional programming, cutting-edge web design, search engine marketing and creative content writing.
Visit - www.clickwt.com
For further information:
Dan Caplin, Head of Marketing, Click with Technology
0845 456 0070 - danc@clickwt.com
