Press release 20th February 2008
CWT: £560,000 is a fair price to pay to sit at the top of Google
Following last week’s media frenzy over the record-breaking purchase of the
cruises.co.uk domain by Victoria Travel who already owned
cruise.co.uk there has been a lot of speculation over the reasons behind it, with some suggesting that the large sum of money could have been better spent elsewhere.
The reasons behind the purchase are centred on both search engine success and making full use of the new era of Web 2.0:
“The cruise.co.uk website attracts thousands of visitors a year, and is already a market leader as the UK’s leading online supplier of
cruise holidays. The cruises.co.uk domain expands on the success of cruise.co.uk by hosting a range of Web 2.0 applications that we have developed in order to create
the UK’s largest online cruise community.” Dan Caplin, Head of Search, CWT.
The purchase of the cruises.co.uk domain has not only provided a number 1 ranking on Google for the search term “cruises”, but has become a dedicated space in which to develop the growing online cruise community further, giving consumers a fully functional social platform where they can network and receive impartial cruise advice.
CWT has already shown how reviews, blogs, wikis, photos and videos all improve content, rankings, usability and customer retention, and the cruises.co.uk domain is the perfect vehicle to explore all these features of Web 2.0
“CWT understands the importance of social networking as a revolutionary new tool in attracting and retaining traffic. The development of cruises.co.uk allows us to fully exploit this trend in a way that no other cruise company has done, enabling us to remain at the forefront of travel technology.” Peter Hilton, MD of CWT.
