search engine marketing

Search Engine Optimisation (SEO)

70% of all online business begins with a search…

CWT can maximise the visibility of your website by increasing and maintaining your position within the major search engines. Our search marketing team is on hand to help you meet objectives in a cost-effective way.

CWT's SEO service guarantees improved rankings in organic search results. We incorporate keyword and competitor analysis, site optimisation and submission, on-going link building and constant monitoring and tweaking to keep your site ranking highly.

Once we have carried out in depth keyword analysis, our in-house writers are on hand to write original, dynamic and keyword-rich content to further enhance your site.

  • SEO/PPC campaigns
  • Keyword and competitor analysis
  • Site optimisation to maximise traffic
  • Regular monitoring and progress reports
  • Link building and popularity campaigns
  • Keyword-rich content

Link building is critical to the success of online business. CWT can drastically improve brand awareness and online visibility by driving traffic to your website through good quality links. Links are not only important for search engine spiders, but for users too.

Writing original, compelling content.…

If you are in need of original, compelling copy and/or want to increase traffic to your site, we can help you gain the recognition you deserve.

CWT can provide captivating copy for any occasion!

  • Producing unique content for destination guides, newsletters, press releases etc.
  • SEO analysis and keyword-rich copy to improve your search engine ranking and conversion rates
  • Revamping or re-energising existing copy

Web Analytics

CWT understands the importance of advanced web analytics to track in-depth visitor activity, ecommerce, leads and conversions.

Our partnership with IndexTools enables us to provide a sophisticated, browser-based, tracking system to identify visits and the source of traffic to ultimately increase conversions on your website.

  • Acquire key information and a better understanding of your website's performance
  • Analyse the success of your online marketing campaigns and monitor your return on investment
  • Measure entrance and exits rates and respond promptly to any site issues

Social Media Marketing

Social networking, Web 2.0, blogging and wikis describe a forum in which content is created and shared by users. CWT prides itself on being at the forefront of online trends, and recognises social networking as the revolutionary tool that it is.

Social media levels the playing field with regards to building brands; smaller companies are able to implement social networking sites without the massive costs involved in marketing. It allows you to build up your profile, and once you have a voice, marketing becomes a soft sell.

CWT has responded to the emergence of social networking by building user-generated pages into our client's websites, such as questions and answers, news and reviews.

PR

We believe that PR is integral to the success of any business. Effective communication is about planning a clear strategy, sourcing original stories, producing informative copy, and delivering to a wide audience.

CWT's professional PR strategy involves:
  • Sourcing and writing press releases
  • Optimising key search terms through SEO
  • Distributing press releases to online services and trade contacts
  • Tracking the progress of releases through search engine news alerts
  • Promoting releases through social media networks